Tinseltown Lures Chinese Consumers Through Mobile Games

March 15, 2016

Tinseltown Lures Chinese Consumers Through Mobile Games

by Pamela Ambler, for

Hong Kong, March 15, 2016 -- As U.S. movie box office sales continue to decline, Hollywood studios are looking to Asia for new opportunities. Not only are they wooing Chinese movie goers, they're also trying to capture gamers who make up an additional revenue stream. Now a Hong Kong startup is aiming to bridge the gap between the city of dreams and Chinese gamers.